Essays about: "Sezen Atik Gumuscu"

Found 2 essays containing the words Sezen Atik Gumuscu.

  1. 1. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

    University essay from Umeå universitet/Företagsekonomi

    Author : Sezen Atik Gumuscu; [2017]
    Keywords : Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

    Abstract : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. READ MORE

  3. 2. Interaction of Gender and Situation in Relation to Leadership behaviors of Female Managers: Case-studies in Construction and Nursing Sectors

    University essay from Handelshögskolan vid Umeå universitet

    Author : Samrawit Nigussie Gudeta; Sezen Atik Gümüscü; [2010]
    Keywords : Leadership; Leader behavior; Gender; Situation; Female; Task-oriented; Relation- oriented; Construction; Nursing;

    Abstract : Leadership has been one of the most interesting research areas for academicians and practitioners for many years. (Hughes et al, 2006, p. 22) defined leadership as an interaction process of leader, follower and situation that showed its complex character. READ MORE