Essays about: "Simon Möllefors"

Found 2 essays containing the words Simon Möllefors.

1. 1. Customer & Supplier Integration in the Innovation Process : A quantitative study on how external integration affects product innovativeness in Swedish manufacturing firms

   University essay from Institutionen för marknadsföring (MF)

   Author : Conny Johansson; Simon Möllefors; [2013]
   Keywords : External integration; Customer integration; Supplier integration; Sources of innovation; Product performance; Financial Performance; New product development process; NPD; Innovation process; Innovativeness; Lead users; Product co-development; Information sharing; Early supplier integration; ESI.;

   Abstract : Background: The needs of the consumers seem to develop at the same rate as the technology advancements and put more pressure on firms to produce new and innovative products at a faster pace. Research has shown that external sources can have a significant effect on the firms’ innovation performance, but the results are partial contradicting and more research is needed. READ MORE

3. 2. Managing negative publicity : A quantitative study on how negative publicity affects the consumer

   University essay from Ekonomihögskolan, ELNU

   Author : Conny Johansson; Simon Möllefors; Shkumbin Ibrahimi; [2012]
   Keywords : Negative publicity; BP; corporate social responsibility; brand positioning; brand revitalizing; consumer attitudes; purchase behavior.;

   Abstract : Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. READ MORE