Essays about: "Sirada Chandsawang"

Found 1 essay containing the words Sirada Chandsawang.

  1. 1. The impact of brand on Thai female consumer in purchase decision of foreign makeup product

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Anantaya Ponbamrungwong; Sirada Chandsawang; [2009]
    Keywords : Cosmetic; Makeup products; Brand equity; Purchase decision;

    Abstract : Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product purchase? Purpose: to investigate the effect of brand on consumer purchasing decision of foreign makeup product. The outcome of the research would be beneficial to marketing professionals especially in Thai cosmetics-makeup industry to understand the target consumer-based brand equity regarding their purchasing decision. READ MORE