Essays about: "Slogans"

Showing result 1 - 5 of 28 essays containing the word Slogans.

  1. 1. Storytelling For Sustainability In Developing Economy Tourism : A Cross-case analysis of Ecotourism Organizations in Cambodia and Trinidad and Tobago

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Clarence Bacchus; Chamreoun KEO; [2023]
    Keywords : sustainability storytelling; ecotourism leaders; developing economies; Cambodia; Trinidad and Tobago; internal stakeholder; employees; local communities;

    Abstract : The purpose of this study is to investigate the use of sustainability storytelling in ecotourism organizations in Cambodia and Trinidad and Tobago. These two countries were specifically selected for a cross-case analysis due to their shared characteristics as developing economies. READ MORE

  3. 2. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans

    University essay from Stockholms universitet/Tolk- och översättarinstitutet

    Author : Linnéa Nyberg; [2023]
    Keywords : Translation; translation studies; transcreation; English to Swedish; translation strategies; text functions; questionnaire; text analysis; Översättning; översättningsvetenskap; transkreation; engelska till svenska; översättningsstrategier; textfunktioner; enkät; textanalys;

    Abstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE

  4. 3. The Role of Literature in Character Education: On the Formation of the Modern 'Self' in Contemporary Liberal Schooling

    University essay from Malmö universitet/Institutionen för barndom, utbildning och samhälle (BUS)

    Author : Svetlana Skripnik; [2022]
    Keywords : Character Education; literature; values; formation; Martha Nussbaum; capability approach; Allan Bloom; conservative theories; liberal theories; critical pedagogy; Post-Critical Pedagogy; civic virtue; citizenship; Love of the World.;

    Abstract : With the liberalisation of the society and education in the Western Countries, new development horizons have emerged thus altering our expectations from the younger generation and our vision of human fulfilment and happiness. As Dewey stressed, the current advance of technology and democratic ways of life results in the unprecedented rate and speed of changes and ‘it is impossible to foretell definitely just what civilization will be twenty years from now. READ MORE

  5. 4. APES TOGETHER STRONG!!! An Exploratory Case Study Into Newcomer Socialization Within the GameStop Movement

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sebastian Luser; Toni Schreier; [2022]
    Keywords : Digital movement; social movement; online community; socialization; GameStop; Wallstreetbets; collective action; connective action; jargon;

    Abstract : Background: “APES TOGETHER STRONG“ was one of the slogans, that participants of the influential GameStop movement (who ironically called themselves “apes“) utilized to show their unity (“together strong“) and relentlessness in their seemingly irrational actions. Erupting in January 2021, retail investors that had formed a community via Reddit, collectively achieved to multiply the stock price of American gaming retail chain GameStop, causing huge losses for hedge funds, resulting in political discussions and social outrage. READ MORE

  6. 5. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE