Essays about: "Social Impact Theory SIT"

Found 4 essays containing the words Social Impact Theory SIT.

  1. 1. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zehui Sun; Xiaoyuan Cheng; [2023]
    Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

  3. 2. A Sense of Belonging in a Corporate Environment : On how Millennials Understand and Relate to Corporate Social Responsibility

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Mladen Dimitrov; [2022]
    Keywords : corporate social responsibility CSR ; greenwashing; Millennials; sense of belonging; social identity theory SIT ; shareholder value theory; corporate citizenship theory; mixed-methods research;

    Abstract : This study investigates the correlation between Millennial workers' sense of belonging and a company’s Corporate Social Responsibility (CSR) initiatives. Bearing in mind the gap in academic research on the introspective impact CSR has on a company’s employees, this study aims to explore how the Millennial workers at one of the biggest banking and insurance companies operating in Bulgaria understand and relate to companies’ philanthropic endeavours. READ MORE

  4. 3. Sittplatsens placering

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Johanna Wahlström; [2019]
    Keywords : sittplatser; bänkar; stadsrum; offentligt rum; primära sittplatser; sekundära sittplatser; stad; urban; planering; landskapsarkitektur;

    Abstract : Att sitta ner är en av de vanligaste aktiviteter vi gör i staden. Denna uppsats undersöker vilka faktorer som påverkar sittplatsens placering och hur de som placerar ut dem kan förhålla sig till faktorerna. En litteraturstudie har gjorts med ett fokuserat sökande efter texter om sittplatser och hur människor beter sig när de stannar upp. READ MORE

  5. 4. Online Community Membership and Social Impact Theory:

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Christy Andersson Gonzalez; [2016-09-14]
    Keywords : Social Impact Theory SIT ; online communities; cooperation; persuasion; perception; Actor-Network-Theory ANT ; carryover effect;

    Abstract : Social Impact Theory, developed in the 1980s by Bibb Latané, proposes, among other things, that the quality of relationships generally decreases over distance. Much past research regarding SIT has specifically tested behaviors and perceptions related to persuasion and cooperation. READ MORE