Essays about: "Social Media communications."

Showing result 1 - 5 of 49 essays containing the words Social Media communications..

  1. 1. Communicating climate change and health: Which messages best motivate engagement in climate change advocacy?

    University essay from Malmö universitet/Kultur och samhälle

    Author : Taryn Sadler; [2018]
    Keywords : framing; frame analysis; climate change; health; advocacy; civil society;

    Abstract : In recent years the public health frame has emerged as a potentially powerful lens through which to communicate the issue of climate change. However, Australian civil society groups have not yet identified which messages about climate change and health best motivate broader and deeper engagement with climate change advocacy. READ MORE

  2. 2. #MeToo: A case study of #sistabriefen

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Miranda Andersson; [2018]
    Keywords : Hashtag Feminism; Hashtag Activism; Safe Spaces; Digital Social Movements; Connective Action;

    Abstract : As a result of the #MeToo movement in Sweden, #sistabriefen was created to represent the women, non-binaries and trans-persons working within the communications industry. This study analyzes the dynamics and identities of the #sistabriefen group members on their private social media platform. READ MORE

  3. 3. From Cambridge to Charlottesville: Media outlets and the relation between social media and far-right radicalisation

    University essay from Lunds universitet/Graduate School; Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Pedagogik; Lunds universitet/Master of Science in Global Studies

    Author : Pasko Kisic; [2018]
    Keywords : far-right; social media; radicalisation; political psychology; communications; United States; United Kingdom; Charlottesville; Donald Trump; Tommy Robinson; Cambridge Analytica.; Social Sciences;

    Abstract : Far-right radicalisation and social media are subjects that are increasingly addressed in a joint fashion. However, a nuanced understanding of the features of this relationship remain elusive due to their novelty, research emphasis in large organisations, and the difficulty to access radical groups and individuals. READ MORE

  4. 4. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
    Keywords : Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

    Abstract : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. READ MORE

  5. 5. Narrative visualizations: using interactive data stories in strategic brand communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Tatiana Proskurina; [2018]
    Keywords : Narrative visualization; infographics; data visualization; brand communication; visual communication; visual storytelling; Social Sciences;

    Abstract : Storytelling have long been used by media and communication professionals to hit an emotional chord with the audience. Nowadays, the development of digital technologies opens new possibilities for conveying messages, and visual storytelling becomes a 'lingua franca'. READ MORE