Essays about: "Social Media communications."

Showing result 21 - 25 of 79 essays containing the words Social Media communications..

  1. 21. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

  3. 22. Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Karolina Bergman; Daniela Sundin; [2019]
    Keywords : Bergman; Sundin; Virtual Assistant; Communication; Voice; Brand Personality;

    Abstract : Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers. READ MORE

  4. 23. Why we don’t change for climate change : motivational effects of different perspectives

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Adam Wallin; [2019]
    Keywords : climate change; social cognitive theory; motivation; engagement; communication;

    Abstract : Lately, climate change communications have shifted focus from confirming the problem to promoting solutions, a move that involves more complex cognitive functions of motivation and social contexts. Increased media coverage of climate change solutions has not lead to an increase in climate engagement, implying that it’s not the volume but the design of climate change communication that matters most. READ MORE

  5. 24. How Marketing Managers Work with Social Media and Measure its Effectiveness : A multiple-case study focusing on the B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Lindholm; Swic Carl-Fredrik; Alm Olivia; [2019]
    Keywords : Social media; Measurements; Effectiveness; Business-to-Business;

    Abstract : In the past few years, a topic that has caught much attention by academia is the rather new concept of ‘social media’. Today, it is expected by business-to-business organizations to involve social media in their marketing activities. READ MORE

  6. 25. A qualitative content analysis of social media influencers' credibility

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Louise Jurgell; Ida Davidsson; Isabelle Nilsson; [2019]
    Keywords : Influencer; Credibility; SMI;

    Abstract : The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. READ MORE