Essays about: "Social Search"

Showing result 1 - 5 of 227 essays containing the words Social Search.

  1. 1. IT Strategic considerations regarding refugees and asylum seekers : A study of digital practices among asylum seekers in Umeå, Sweden

    University essay from Umeå universitet/Institutionen för informatik

    Author : Hailemelekot Negussie Zewdie; [2017]
    Keywords : Asylum seekers; digital inequality; digital divide; internet use; digital inclusion; social inclusion;

    Abstract : The refugee crisis is currently a major world event. However, not much is known about the technology adoption and digital skills of those fleeing these conflicts and seeking asylum in foreign countries. To study this, a qualitative study was conducted in Umeå, Sweden. Data was collected through interviews, written responses and observations. READ MORE

  2. 2. How do we look on Instagram? : A communication strategy for Swedish branding agencies.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Author : Jenny Wang; [2017]
    Keywords : social media; Instagram; branding agencies; digital marketing;

    Abstract : Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. READ MORE

  3. 3. Social Entrepreneurs' Perceptions of Experienced Failure in Finland : Interpretative Phenomenological Analysis

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Salla Kolehmainen; Roosa Salomaa; [2017]
    Keywords : social entrepreneurship; perception of failure;

    Abstract : The purpose of this study is to increace the knolewdge regarding failure within social entrepreneuship. We want to investigate the perception of failure of social entrepreneurs. To discover the experiences of the participants we have used the interpretative phenomenological analysis. We have conducted and analyzed three in-debth interviews. READ MORE

  4. 4. The power of (In)security narratives in populist Social Media: The far-right’s attempt of reclaiming conversation

    University essay from Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

    Author : Maximilan Rau; [2017]
    Keywords : Ontological security; Securitization; Nationalism; Identity; Populism; Social media; Facebook; Narrative analysis; Social Sciences;

    Abstract : This thesis explores the way how far-right populist movements manifest themselves through social media. It approaches the problem by taking a political psychology perspective of ontological security which informs the behavioural need of an individual and groups to search for stable identity narratives to create a secure feeling of biographical continuity. READ MORE

  5. 5. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE