Essays about: "Sociolinguistics advertising"

Found 1 essay containing the words Sociolinguistics advertising.

  1. 1. Codeswitching in print advertisements in Hong Kong and Sweden

    University essay from Lunds universitet/Allmän språkvetenskap

    Author : Carrie Leung; [2006]
    Keywords : Sociolinguistics; Codeswitching; Advertising; Bilingualism; Hong Kong; Cantonese - kantonesiska; Swedish - svenska; Kodväxling; Tvåspråkighet; Reklamspråk; Språkbyte; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Languages and Literatures;

    Abstract : The present study focuses on the codeswitching phenomenon in Hong Kong and Swedish print newspaper advertisements. With a contrastive analysis of code-switched advertisements from Hong Kong and Sweden, this paper will also describe the patterns and structures of Cantonese-English and Swedish-English codeswitchings, what are mixed and the reasons why people code-switch. READ MORE