Essays about: "Sofia Ahlström"
Found 1 essay containing the words Sofia Ahlström.
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1. The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer
University essay from Avdelningen för ekonomiAbstract : The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards. READ MORE
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