Essays about: "Sofia Blomstrand"

Found 1 essay containing the words Sofia Blomstrand.

  1. 1. The effect of images in C2C advertisements: A quantitative study of how different types of images affect consumer behaviour - when purchasing a used car at blocket.se

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Blomstrand; Oscar Nilsson; [2014]
    Keywords : C2C; Visual Presentation; Image; Emotion-loaded marketing; E-commerce;

    Abstract : Since the Internet is a relatively new platform for C2C-commerce, our understanding of a buyer's behaviour in this context is incomplete. The purpose of this thesis is to conduct an experiment, mapping the importance images play when selling in C2C. READ MORE