Essays about: "Sofia Gunnarsson"
Found 3 essays containing the words Sofia Gunnarsson.
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1. Carbon Flows in Sweden : A Substance Flow Analysis of anthropogenic carbon flows
University essay from KTH/Hållbar utveckling, miljövetenskap och teknikAbstract : Carbon (C) is an essential element for all life. However, modern livestock keeping and usage of carbon through burning of fossil fuels are resulting in increased concentrations of carbon dioxide and methane in the atmosphere, two important greenhouse gases (GHG). READ MORE
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2. Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. READ MORE
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3. A Time of Reckoning -Counterfeiting and anti-counterfeiting strategies in the light of brand theory and consumerbehaviour: Case study Nokia Mobile enhancements and Vertu Handset
University essay from Göteborgs universitet/Graduate Business SchoolAbstract : The harmfulness of counterfeiting to sales of genuine goods aside, this paper will focus on the effect counterfeiting has on the brand value of the counterfeited brand. The empirical results indicate that counterfeits allow the consumers to delink the brand from the product, making the general anti-counterfeiting strategies poorly adjusted to this reality. READ MORE