Essays about: "Sohail Sahms"

Found 1 essay containing the words Sohail Sahms.

  1. 1. How to establish corporate brand?

    University essay from Ekonomihögskolan, ELNU

    Author : Muhammad Bilal Aslam; Mirza Nafees Baig; Sohail Sahms; [2010]
    Keywords : corporate brand building process; brand image; corporate communication; identity; values; culture; vision;

    Abstract : Technology is becoming easy to imitate day by day thus the companies involved in technology need to invest on the soft points like branding. This will give a competitive advantage over the competitors which is not possible to imitate. READ MORE