Essays about: "Sony relationship"

Found 5 essays containing the words Sony relationship.

1. 1. Embracing Disruptive Innovation within the Swedish Music Industry. A Case Study approach to Spotify's game-changing effect on Sony Music Sweden's business model.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Leah Steffensen; [2013]
   Keywords : music industry; record label; disruptive innovation; Spotify; Sweden;

   Abstract : Record labels have been continually plagued with different forms of disruptive innovation throughout the past century requiring them to be nimble. Swedish streaming phenomenon, Spotify, introduced a new way of legalized music consumption to the market to counter the threat of piracy causing record label executives to once again rethink their business model. READ MORE

3. 2. Activating the Smart Future: Customer Incentives in the Transforming Energy Market

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Philip Edwards; Lushi Luo; Nadezhda Moneva; Yi Sun; Laurence Williams; [2012]
   Keywords : Awareness; Customer Incentives; Drivers; Electricity; E.ON; Energy; Hyllie; Market Segmentation; Smart Grid; Smart Services; Sustainable Development; Swedish Consumers; Willingness to Adopt.; Business and Economics;

   Abstract : Background: Pressure from volatile fossil fuel prices, an increased awareness of climate change and technological advances has resulted in a changing relationship between utility companies and their customers and has created a demand for more efficient and controllable electricity products and services. Smart services are seen as a tool to meet the demands of the market and to encourage consumers to take more control of their energy usage. READ MORE

4. 3. Brand loyalty in Smartphone

   University essay from Företagsekonomiska institutionen

   Author : Mulugeta Z Forsido; [2012]
   Keywords : Smartphone; Brand loyalty; Customer satisfaction; Perceived quality; Brand image; Brand switching cost; Customer product involvement; Sweden;

   Abstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE

5. 4. International adoption : A qualitative study concerning international adoptees’ ethnic identity in the context of social relationships

   University essay from Avdelningen för socialt arbete och psykologi

   Author : Sony Talukder; Lin Di; [2011]
   Keywords : ;

   Abstract : Abstract The purpose of this study was to investigate international adoptees ethnic identity’s developmental process in the context of social relationships. Another important focus was to examine in what ways the adoptees reflect on their own ethnic identity. READ MORE

6. 5. INTERNATIONAL FREIGHT TRANSPORTATION:A STUDY ON MNC-BASED CHINA-SWEDEN TRADE FLOWS

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Wenwen Jiao; [2009]
   Keywords : international freight transport; international trade; MNCs;

   Abstract : The purpose of this thesis is to offer a general picture of MNCs` freight transportation activities in China-Sweden trade, and to explore the reasons by comparison with related theories. The study has been based on interviews with eleven Swedish companies and two Chinese companies, who have transported their commodities between China and Sweden. READ MORE