Essays about: "Sophie Hedenmark"

Found 1 essay containing the words Sophie Hedenmark.

  1. 1. Luxury for the Masses - but what happens to the brand?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sophie Hedenmark; Sophia Westerling; [2010]
    Keywords : masstige; luxury consumption; brand extensions; conspicuous consumption; reference groups;

    Abstract : Once upon a time luxury was the most beautiful wares imaginable that money could buy, created by extremely skilled artisans in small family-owned businesses for society’s true elite. Luxury was not simply a product, but contained a history of tradition, superior quality and an extraordinary buying experience. The luxury market has changed. READ MORE