Essays about: "Sophie Holmberg"
Found 1 essay containing the words Sophie Holmberg.
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1. Co-created reputation in a nonprofit context : A mixed-method study of SACC-DC
University essay from Umeå universitet/FöretagsekonomiAbstract : Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the involvement of customers, has also shown positive effects on performance. READ MORE
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