Essays about: "Stijn Dost"

Found 1 essay containing the words Stijn Dost.

  1. 1. Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Stijn Dost; Claus Rietzschel; [2016]
    Keywords : value co- creation; customer experience; retail; mobile self-checkout; self-service technology; IKEA; consumer attitudes and behaviour; technology adoption; Business and Economics;

    Abstract : Purpose: Exploring the possibilities and critical aspects of mobile self-checkout to enhance value creation and customer satisfaction for physical retailer Research question: How can value be (co-)created between a big box retailer and its customers through a mobile self-checkout solution? Theoretical considerations: After the evaluation of the current literature in value (co-)creation, customer experience and self-service technologies, this research will contribute to these areas with the BOSS-model. This model is the result of the theoretical framework, which incorporates the gathered empirical data in order to become an extension of the existing theory in the previous mentioned area. READ MORE