Essays about: "Strategic entrepreneurship"

Showing result 1 - 5 of 63 essays containing the words Strategic entrepreneurship.

  1. 1. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : My Magnusson; Mink Kempen; [2017]
    Keywords : Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

    Abstract : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. READ MORE

  2. 2. Book review: Tools and concepts for strategic decision making on Market Intelligence

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. The Social Dilemma of Moving to a Mass Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ian Olehed; [2017]
    Keywords : Strategic Communications; Social Entrepreneurship; Identity; Multi Level Perspective.; Social Sciences;

    Abstract : Social startup wanting to broaden their impact on society needs to move towards a mass market, something that may require an adaptation of its identity. By adapting the identity it can be seen as untrustworthy and unreliable. The choice is to either limit the good it can do for the world, or sacrifice the foundation of what the startup is. READ MORE

  4. 4. Post-Acquisition Integration: The Effect of Vision Communication on the Development of an Integration Capability and Alleviation of Task Uncertainties

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebekka Mossal; Maria Daniela Martinez; [2017]
    Keywords : External corporate venturing; mergers and acquisitions; integration of acquisitions; integration capability; dynamic capability; communication; vision communication; task uncertainty; Business and Economics;

    Abstract : Methodology: The method used is a single case study in a high tech company in Sweden, leader in network camera market. This work is a qualitative research, in which an inductive method and deductive analysis has been applied. READ MORE

  5. 5. The Entrepreneurial Value of International Knowledge A Qualitative Study of Internationalized Swedish SMEs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Finn Wentzler; Robert Bolton; [2017]
    Keywords : International Entrepreneurship; Corporate Entrepreneurship; international Corporate Entrepreneurship; Strategic Entrepreneurship; International Entrepreneurial Orientation; Small and medium enterprises.; Business and Economics;

    Abstract : Research Question: How does international knowledge and its sources impact the strategic entrepreneurship of internationalized Swedish SMEs? Methodology: A qualitative research of Swedish SMEs, where the research was predominantly cross-sectional in nature. 17 firms were investigated and semi-structured interviews were the primary source of data. READ MORE