Essays about: "Strategic entrepreneurship"

Showing result 1 - 5 of 65 essays containing the words Strategic entrepreneurship.

  1. 1. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : My Magnusson; Mink Kempen; [2017]
    Keywords : Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

    Abstract : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. READ MORE

  2. 2. Book review: Tools and concepts for strategic decision making on Market Intelligence

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. The Social Dilemma of Moving to a Mass Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ian Olehed; [2017]
    Keywords : Strategic Communications; Social Entrepreneurship; Identity; Multi Level Perspective.; Social Sciences;

    Abstract : Social startup wanting to broaden their impact on society needs to move towards a mass market, something that may require an adaptation of its identity. By adapting the identity it can be seen as untrustworthy and unreliable. The choice is to either limit the good it can do for the world, or sacrifice the foundation of what the startup is. READ MORE

  4. 4. Barriers to Sustainable Business Model Innovation in Swedish Agriculture

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Jennie Cederholm Björklund; [2017]
    Keywords : Business models; barriers sustainability; agriculture; innovation; entrepreneurship; agroecology; Affärsmodeller; agroekologi; entreprenörskap; hinder; hållbarhet; innovation; lantbruk;

    Abstract : Bakgrund: Svenska företag inom lantbruks- och livsmedelssektorn (s.k. agri-food) behövermöta ökade behov av hållbar samhällsutveckling med livskraftig landsbygd och ökadefterfrågan på livsmedel, samt utnyttja det gynnsamma läget framtida klimatförändringar förmed sig (Horizon 2020, Tell et al., 2016b). READ MORE

  5. 5. Social Innovation : Driving Forces of Social Innovation in MNC

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Hoising Tam; Liudmyla Osadcha; [2017]
    Keywords : Multinational Company MNC ; Social Innovation; Innovation Project; Driving Forces; Individualistic Perspective; Organizational Perspective; Institutional Perspective;

    Abstract : Multinational Corporations (MNCs) currently face not only a dynamic business environment and challenging profit target, but also increased expectations from the public to take responsibility for addressing social, economic, and environmental issues. There is a tendency that the leading companies in the global market, especially MNCs, put more effort to the Social Innovation (SI). READ MORE