Essays about: "Strategy Adoption"

Showing result 1 - 5 of 235 essays containing the words Strategy Adoption.

  1. 1. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
    Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

    Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

  3. 2. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

    University essay from Göteborgs universitet/Graduate School

    Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
    Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

    Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE

  4. 3. Towards the Implementation of Autonomous Vehicles - Stakeholders' Perspectives and Concerns

    University essay from Göteborgs universitet/Graduate School

    Author : Paolo Concetti; [2023-07-19]
    Keywords : Autonomous Driving; Autonomous Vehicles; Critical Adoption Points; City Planning; Stakeholders Analysis;

    Abstract : A large part of the efforts of companies in the automotive sector today is directed towards the development of autonomous driving. According to many studies conducted in recent years, autonomous vehicles (AVs) have the potential to introduce a real revolution in mobility. READ MORE

  5. 4. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

    University essay from

    Author : Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
    Keywords : Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

    Abstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE

  6. 5. Exploring the Implementation of the Circular Economy in the Netherlands

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Timothy Christopher Henk van Kassel; Kudzaishe Manakiro Joseph Rukobo; [2023]
    Keywords : Circular Economy; The Netherlands; Strategy Adoption; Strategy Promotion; External Factors;

    Abstract : The aim of this research is to explore the state of circular economy adoption and promotion in the Netherlands from the viewpoint of professionals in the field. This research is particularly relevant because the concept of a circular economy is booming all throughout the world, and the Netherlands represents one of the front runners in the application of related strategies. READ MORE