Essays about: "Strategy Change Barriers"
Showing result 1 - 5 of 73 essays containing the words Strategy Change Barriers.
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1. Breaking Barriers: Navigating Subsidiaries to Overcome Change Resistance in MNC’s
University essay from Göteborgs universitet/Graduate SchoolAbstract : The global business environment has become increasingly complex in recent years, resulting in significant challenges for businesses. The ability to handle such complexities has become essential for companies to remain competitive in the market. READ MORE
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2. Crossing the digitalisation chasm: Overcoming barriers to industrial digitalisation
University essay from Lunds universitet/InnovationsteknikAbstract : Digitalisation is a global megatrend revolutionising every aspect of society and especially impacting businesses. Consequently, the term Industry 4.0 has emerged in the manufacturing industry. READ MORE
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3. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food
University essay fromAbstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE
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4. Eco-Innovation in the Scandinavian and Finnish Furniture Industry: Investigating Drivers, Barriers and The Role of Company Age and Size
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study explores the major drivers and barriers to eco-innovation in Scandinavian and Finnish furniture companies, examining the influence of company size and age. The findings benefit stakeholders including businesses, policymakers, professionals, investors, and consumers. READ MORE
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5. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE