Essays about: "Sven Ahrens"
Found 1 essay containing the words Sven Ahrens.
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1. Industry-Wide Business Model Innovation - The Case of the Swedish Music Industry
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The significance of business model innovation in marketing and strategy is widely acknowledged in literature. Most research on this topic focuses on one focal firm, and the application of theory is rather abstract. READ MORE
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