Essays about: "Sweden and Generation Y"

Showing result 1 - 5 of 31 essays containing the words Sweden and Generation Y.

1. 1. What are Turnover decision making factors? - A comparative study between Generation Y and Generation X in Sweden on how different factors weigh in the decision to stay or resign from a workplace.

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Ida Karolina Mårtensson; Daria Zemliak; [2023]
   Keywords : Generation X; Generation Y; millennials; generationsomsättning; arbetsplats; generational turnover; workplace.; Social Sciences;

   Abstract : Denna studie genomfördes i Sverige med syftet att erbjuda ett nytt perspektiv på ämnet turnover och hur olika faktorer påverkar beslutet att säga upp sig från jobbet eller stanna kvar. Med detta syfte undersökte studien de sex faktorerna lön och förmåner, miljö, karriärmöjligheter, kollegiala aspekter, meningsfullhet och balans mellan arbete och privatliv, som har ansetts vara några av de mest inflytelserika när man fattade det beslutet att lämna eller stanna kvar på en arbetsplats. READ MORE

3. 2. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Valentin; David Narva; [2023]
   Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

   Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE

4. 3. The Relationship Between Service Quality, Customer Satisfaction and Brand Loyalty : A study comparing Generation X and Y in Sweden

   University essay from Jönköping University

   Author : Jennifer Hertzberg; Louise Rask; Samuel Bengtsson; [2020]
   Keywords : Brand Loyalty; Service Quality; Customer Satisfaction; Generation X; Generation Y;

   Abstract : Businesses are constantly trying to find new strategies that help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. This thesis analyzes if service quality has any significant impact on brand loyalty, where customer satisfaction is used as an indicator for brand loyalty. READ MORE

5. 4. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
   Keywords : Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

   Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE

6. 5. A Gamification Theory : A study of loyalty enhancement in the retail context

   University essay from Umeå universitet/Företagsekonomi

   Author : Radiat Hasnat; [2020]
   Keywords : gamification; generation Y; gamification elements; digital marketing; store attributes; product attributes; demographics; interpersonal communications; impersonal communications; engagement; store loyalty;

   Abstract : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. READ MORE