Essays about: "Swedish food brands"

Showing result 1 - 5 of 41 essays containing the words Swedish food brands.

  1. 1. Exploring the Power of Narratives: Shaping Sustainable Consumption of Plant-Based Food

    University essay from

    Author : Alice Emanuelsson; Lisa Gustafsson; Märta Jacobsson; [2023]
    Keywords : Sustainable food consumption; Cultural branding; Plant-based foods; Seafood industry; Narratives;

    Abstract : Background: The current unsustainable situation of the seafood industry requires innovative solutions and there is an opportunity for companies to provide consumers with plant-based options which would enable them to eat seafood without harming the oceans. However, there are still several barriers keeping consumers from choosing plant-based products, such as limited knowledge, social norms, and cultural settings. READ MORE

  3. 2. The Critical Consumer of Today’s Inauthentic Messages : A qualitative interview study on how young people make sense of communication promoting sustainable food consumption

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Anna Böhm; [2023]
    Keywords : communicacommunication; sustainable consumption; food; reception theory; consumer culture theorytion;

    Abstract : In Swedish society, food is the fourth most prominent area of consumption. The number of large grocery shops is increasing, and today a consumer can choose between several different brands for the same product. READ MORE

  4. 3. Entrepreneurial Success Factors for Next-gen Startups Challenging the Traditional Food Industry - A Qualitative Study of New Ventures within the Growing Food Tech Sector

    University essay from Göteborgs universitet/Graduate School

    Author : Jennifer Gilchrist; Lovisa Malmberg; [2022-07-15]
    Keywords : food tech; next-gen food and beverage; new venture success; entrepreneurial success factors; survival; growth; plant-based alternatives;

    Abstract : Times are changing. The food industry is expected to experience a total revolution of the current status through the emergence of new business models, new value chains and food products, putting emphasis on sustainability and health. READ MORE

  5. 4. Along the paths of berry pickers : ascertaining the roles and positions of seasonal migrant berry pickers in Sweden through Swedish media

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anudini Wijayarathna; [2022]
    Keywords : Swedish wild-berry industry; seasonal migrant berry pickers; Thai berry pickers; free tourist pickers; roles; socio-economic positions; labour conditions;

    Abstract : Sweden is one of the northern European countries that receive seasonal migrant labour annually from Thai and free/tourist pickers for wild-berry picking in rural northern forests and lands of Sweden. Both Thai and free/tourist pickers are subjected to different irregularities and unfair labour conditions within the Swedish wild-berries industry. READ MORE

  6. 5. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Maja Lundgren; [2022]
    Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE