Essays about: "Swedish girl"

Showing result 1 - 5 of 18 essays containing the words Swedish girl.

  1. 1. An economic room of one's own : A study of commercial femininity in Swedish beauty advertising 1930–1950

    University essay from Uppsala universitet/Ekonomisk-historiska institutionen

    Author : Katarina Hedman; [2021]
    Keywords : consumption; gender; modernity; advertising;

    Abstract : Based in the rapidly changing economic and cultural rooms of 1930s and 1940s Sweden, this study consults beauty advertising to find how advertiser’s endeavours to reconcile industrial mass consumption with individuality looked in the weekly press and how depictions of femininity changed throughout the interwar period and into the early-post war era. Advertisements found in woman’s weekly magazine Husmodern were studied through a methodology combining theories on narrative and performance, finding that individuality in advertising 1930–1950 was largely achieved in the latter part of the period through an increasingly personal style of advertising, using tropes of friendship and community to inspire consumption in contrast to the anonymity of the earlier period. READ MORE

  2. 2. Soccer for immigrant girls - a means for integration?

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Ilham Abdalla; [2020]
    Keywords : ;

    Abstract : This work is a study of a project related to soccer for girls at Araby, a segregated district in Växjö. Girls can come there and play soccer under conditions acceptable for all, i. e. doors closed, no spectators and no men are allowed access. READ MORE

  3. 3. Let’s go to the frukost : – A case study of a teenage influencer’s use of English in a Swedish-language YouTube channel.

    University essay from Karlstads universitet

    Author : Veronica Gustafsson; [2020]
    Keywords : Code-switching; English; Swedish; adolescents;

    Abstract : From the perspective of an English teacher, the way students communicate in English is a point of interest. For the last half a century, the English language has had and continues to have, a major influence on our language. For teenagers, code-switching (CS) between the languages, for specific words or phrases, has become natural and effortless. READ MORE

  4. 4. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

    Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE

  5. 5. Attitudes of Adolescent users of Electronic Games towards Extramural EFL/ESL Exposure and Language Skills

    University essay from Stockholms universitet/Engelska institutionen

    Author : gabriel hjalmarsson; [2020]
    Keywords : Electronic Games; Extramural English; L2 acquisition; Attitudes; Motivation;

    Abstract : Studies relating to Electronic Games (EG) and the development of language acquisition for ESL learners have shown remarkable results. A Swedish study researching vocabulary proficiency reported that “frequent gamers had a higher total mean score than the moderate gamers, and in turn the moderate gamers had a higher score than the non-gamers” (Sundqvist & Sylvén, 2012, p. READ MORE