Essays about: "THE BODY SHOP"

Showing result 1 - 5 of 22 essays containing the words THE BODY SHOP.

  1. 1. Trust in Brand Activism: A look at self-love campaigns of beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ngoc Nguyen; [2022]
    Keywords : brand activism; brand trust; activism campaign; beauty brands; controlled communication; argument strength; activism activities; Social Sciences;

    Abstract : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. READ MORE

  3. 2. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Fanny Backman; Fredrika Lundgren; [2021]
    Keywords : Brand activism; corporate brand; millennials; social media;

    Abstract : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. READ MORE

  4. 3. Beauty and the Beast: The Acquisition of The Body Shop by L’Oréal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophia Collischon; Katharina Löw; Jannike Törnqvist; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 4. The more comfortable you feel, the more power you have : A study on modest style consumption among young women

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sarah Lindgård; Aneta Machova; [2017]
    Keywords : modest style; identity; femininity; modesty; body;

    Abstract : As clothing is the most visible type of consumption, what we wear often says a lot about who we are. We buy what we consider in line with our identity and avoid what we consider as not. Our consumption is influenced by a number of factors, whether internal or external and throughout the years we adopt a certain way of style. READ MORE

  6. 5. Flow simulation of Body In White : Optimization of the production sequence and identification of bottlenecks at Volvo Trucks plant in Umeå

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Mattias Lundberg; Johan Söderlund; [2017]
    Keywords : discrete event; simulation; optimization; genetic algorithm; heuristics; production sequence; Body In White; Volvo Trucks; diskret händelsestyrd; simulering; optimering; genetisk algoritm; heuristiker; produktionssekvens; Body In White; Volvo Lastvagnar;

    Abstract : In this study, a discrete event model was created and used in combination with an optimization method to find the optimal production sequence at Volvo Group’s cab plant in Umeå. The optimization was performed with a heuristic approach combined with a genetic search algorithm. READ MORE