Essays about: "THESIS ON DATABASE MARKETING"
Showing result 1 - 5 of 12 essays containing the words THESIS ON DATABASE MARKETING.
-
1. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE
-
2. Developing Machine Learning-based Recommender System on Movie Genres Using KNN
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : With an overwhelming number of movies available globally, it can be a daunting task for users to find movies that cater to their individual preferences. The vast selection can often leave people feeling overwhelmed, making it challenging to pick a suitable movie. READ MORE
-
3. Extracting Adverse Drug Reactions from Product Labels using Deep Learning and Natural Language Processing
University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)Abstract : Pharamacovigilance relates to activities involving drug safety monitoring in the post-marketing phase of the drug development life-cycle. Despite rigorous trials and experiments that drugs undergo before they are available in the market, they can still cause previously unobserved side-effects (also known as adverse events) due to drug–drug interaction, genetic, physiological or demographic reasons. READ MORE
-
4. Strategic Customer Engagement on Instagram : a case of global Business to Customer (B2C) brands
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : As a relatively new social networking site (SNS), Instagram’s user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach the end-users, more importantly, to build lasting relationships with them. READ MORE
-
5. Experience with the Second-Generation Online Brands: Online-Only Brand Experience
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. READ MORE