Essays about: "THESIS PERCEIVED PRICE"
Showing result 21 - 25 of 107 essays containing the words THESIS PERCEIVED PRICE.
-
21. Towards a Method for Utilizing Value-based pricing on Smart Services
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Purpose - The purpose of this thesis was to develop a method for how practitioners can utilize value-based pricing of smart services. In order to fulfill this purpose, the following research questions were addressed: RQ1) How can firms identify value drivers for their smart services in order to understand customer perceived value? RQ2) How can firms match the perceived value of their smart service and what type of revenue model to use (i. READ MORE
-
22. The Stock Market and Brand Equity: A Quantitative Study on the Swedish Stock Market's Reaction to Long- and Short-term Changes in Brand Equity
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Brand equity is a well-established term within the field of marketing, commonly used to describe the value of a brand name and its associations. Through an analysis of how the changes in brand equity of 15 companies listed on the Swedish stock exchange correlates with their stock prices, along with an event study of different negative company-related incidents, and a survey study of how these incidents are perceived by the Swedish public, the aim of this thesis paper is to answer our proposed research questions (1) "To what extent does the price a stock is traded at adjust in response to long-term changes in brand equity?" and (2) "To what extent do company-related incidents cause a short-term negative reaction in brand equity and, consequently, a negative reaction in stock price and a positive reaction in trading volume?". READ MORE
-
23. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry
University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)Abstract : Background In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE
-
24. Commercial forestland investments : a comparative analysis of ownership objectives
University essay from SLU/Dept. of Forest EconomicsAbstract : Since the early 1990s interest rates have been decreasing, which has led to lowered yield on traditional secure financial assets as bonds. It has resulted in a flow of capital in the financial market towards alternative investments in the search for yield beyond the stock market. READ MORE
-
25. Customer Satisfaction in the Cooperative Banking industry: a quantitative approach.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : [Introduction] Cooperative banks in France have a major impact on the finance industry and the French economy. The French financial ecosystem differs in comparison with other European countries because of a higher number of cooperative banking groups, which have a dominant market share in the financial industry. READ MORE
