Essays about: "TRADE MARKETING THESIS"

Showing result 1 - 5 of 58 essays containing the words TRADE MARKETING THESIS.

  1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 2. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viktor Wendt; [2022]
    Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

  4. 3. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Christoffer Nilsson; Belinda Hsu; [2022]
    Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

    Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

  5. 4. Exporting and Moulding Ideals of Beauty: Boom of the South Korean Cosmetic Industry in the Era of Globalisation

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Dana Xenia Marasca; [2020]
    Keywords : South Korea; Cosmetic Industry; Gender Norms; Beauty Standards; Social Media Marketing; Advertisements; Globalisation; Social Sciences;

    Abstract : The present thesis focused on analysing the recent opening of the South Korean cosmetic industry to the Western world, in combination to a trade of beauty ideals, facilitated by social media and the internet. More specifically, the study focused on three main levels of inquiry. READ MORE

  6. 5. Assessment of Privacy-preserving Computation Techniques for Marketing Analytics

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Timur Kartaev; [2020]
    Keywords : ;

    Abstract : Nowadays, a large number of services require personal information for analy- sis, which brings privacy concerns. Notably, the marketing departments strive for detailed personal information for a more personalized advertising expe- rience. READ MORE