Essays about: "TV marketing"

Showing result 1 - 5 of 59 essays containing the words TV marketing.

1. 1. Long, Long Time : An Examination of Identity and Status Connected to Scenography in the Tv-Series The Last of Us (2023)

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Anton Jonsson; [2023]
   Keywords : Kvalitativ visuell analys; representation; The Last of Us; Bourdieu; kapital; post-apokalyps; zombie; scenografi; identitet; status; medborgarförslag; illustration; kollage; kampanj; ungdomar; inflytande; demokrati; Malmö Stad; framtidstro;

   Abstract : This study examines cinematic storytelling by looking at screenshots from episode three of the tv-series The Last of Us (2023). The purpose is to illustrate how scenography in the chosen material can represent meaningful concepts about the main character's identity and statues. READ MORE

3. 2. Towards Realistic Datasets forClassification of VPN Traffic : The Effects of Background Noise on Website Fingerprinting Attacks

   University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)

   Author : Christoffer Sandquist; Jon-Erik Ersson; [2023]
   Keywords : Data collection; Website fingerprinting; dataset; traffic analysis; VPN; encrypted traffic; machine learning; deep learning; network measurements; twitch; Datainsamling; Profilering av hemsidor; dataset; trafikanalys; VPN; krypterad trafik; maskininlärning; djupinlärning; nätverksmätningar; twitch;

   Abstract : Virtual Private Networks (VPNs) is a booming business with significant margins once a solid user base has been established and big VPN providers are putting considerable amounts of money into marketing. However, there exists Website Fingerprinting (WF) attacks that are able to correctly predict which website a user is visiting based on web traffic even though it is going through a VPN tunnel. READ MORE

4. 3. True crime documentaries: production teams’actions to appeal to consumers

   University essay from Umeå universitet/Företagsekonomi

   Author : Philippine Santin; Ann-li Moretti; [2023]
   Keywords : Production; Documentaries; True Crime; Ethic; Promotion; Marketing;

   Abstract : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. READ MORE

5. 4. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Mathilda Lyppert; [2021]
   Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

   Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

6. 5. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring

   University essay from SLU/Dept. of Economics

   Author : Josefine Beckman; Elisabeth Granath; [2021]
   Keywords : digital marknadsföring; försäkringsbolad; lantbruk; relationsmarknadsföring;

   Abstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE