Essays about: "Tactile marketing"

Found 4 essays containing the words Tactile marketing.

1. 1. Performing Sustainability in Fast Fashion Retailing

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Cynthia Salkovic; [2018]
   Keywords : fast fashion; sustainability; marketing; practice theory; sustainable consumption; Social Sciences;

   Abstract : This paper stems from understanding how fast fashion retailers market their sustainability and how the retail space drives different forms of sustainable performances and consumption. Departing from a practice-based approach and practice theory, the study gives insights on how retailers actions in the production chain are translated in-store and online for consumers sense-making, performances and consumption practices. READ MORE

3. 2. NON-TRADITIONAL TRADE MARKS AND THE ABOLITION OF THE REQUIREMENT FOR GRAPHICAL REPRESENTATION : EU Trade Mark Registration Process

   University essay from Stockholms universitet/Juridiska institutionen

   Author : Yaroslava Kudrina; [2018]
   Keywords : Non-traditional trade marks; abolition of the requirement for graphical representation; EU trade mark regulation; EU trade mark directive;

   Abstract : Traditional trade marks, such as words and figures, have for a long time constituted of visual signs. However, due to the evolution of modern technology and changing marketing methods, non-traditional trade marks have been increasing in todays highly competitive market. READ MORE

4. 3. Retail In-store Design and Sensory Cues

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jingjing Wu; Yuyu Wang; [2017]
   Keywords : ;

   Abstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE

5. 4. Exploring the Store with Your Hands

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jeanette Finder; Emelie Levall; [2012]
   Keywords : Sensory marketing; Tactile marketing; FMCG; Consumer contamination; Hierarchy of effects model;

   Abstract : Marketers have acknowledged the great importance of touch during consumers' decision-making process. However, no one has ever empirically investigated if this holds true even for products whose material properties are not diagnostic for the product performance, such as packaged FMCG. READ MORE