Essays about: "Tanja Ometlic"

Found 1 essay containing the words Tanja Ometlic.

  1. 1. Have the automobile companies; Honda and Renault achieved to deliver their environmental message to their customers?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Tanja Ometlic; Caroline Smith; Adela Svajda; [2009]
    Keywords : Environmental friendliness;

    Abstract : Environment friendly, so called green marketing has become a discussed subject and companies are constantly trying to find the best ways to reach the customers with their green message. A trademark is considered to be able to work as a source of information and risk reducer for customers, which can be a step towards green communication. READ MORE