Essays about: "Target Marketing"

Showing result 1 - 5 of 208 essays containing the words Target Marketing.

  1. 1. Change of Purpose - The effects of the Purpose Limitation Principle in the General Data Protection Regulation on Big Data Profiling

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Hannes Westermann; [2018]
    Keywords : EU law; IT law; Artificial Intelligence; Big Data; Profiling; Big Data Profiling; Google; Facebook; GDPR; General Data Protection Regulation; Purpose Limitation; Further Use; Purpose Specification; Personal Data; Compatible Use; Machine Learning; Deep Learning; Law and Political Science;

    Abstract : Over the past few years, many companies have started to adopt Big Data technologies. Big Data is a method and technology that allows the collection and analysis of huge amounts of all kinds of data, mainly in digital form. Big Data can be used, for example, to create profiles of online shopping users to target ads. I call this Big Data Profiling. READ MORE

  2. 2. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

  3. 3. Is trust in SEM an intergenerational trait? : A study of sponsored links and generational attitudes towards them

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Jesper Fredlund; Timmy Biedron; [2018]
    Keywords : SEM; SEA; Search Engines; Search Behaviour; Organic links; Sponsored links;

    Abstract : Title: Is trust in SEM an intergenerational trait? Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Jesper Fredlund 930427 & Timmy Biedron 961128 Supervisor: Henrietta Nilson Problem formulation: How do age correlate with trust and attitude towards SEM on Google in Sweden? Purpose: The purpose of this study is to see if the Swedish Digital Natives are more likely to be trusting search engine marketing, as opposed to the older generations of Digital Immigrants, and by doing this gaining a better understanding of the attitudes towards search engines and search enginemarketing in Sweden. Theoretical framework: The theoretical framework of this paper consists of theories about BannerBlindness, Text Blindness, EHS Theory, Search Engine Marketing, Sponsored Links, Organic Links,Generations. READ MORE

  4. 4. How do we look on Instagram? : A communication strategy for Swedish branding agencies.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Author : Jenny Wang; [2017]
    Keywords : social media; Instagram; branding agencies; digital marketing;

    Abstract : Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. READ MORE

  5. 5. Building an Online Presence - A New Social Media Strategy Framework for Startups

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mattias Rasch Skogh; Ivaylo Yalamov; [2017]
    Keywords : Social media strategy; startups; new framework.; Business and Economics;

    Abstract : Social media is a field that is developing quickly. A field that brings both risks and opportunities for companies. It has become especially important for startups since using it requires only a small amount of resources. READ MORE