Essays about: "Target Marketing"

Showing result 1 - 5 of 337 essays containing the words Target Marketing.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
   Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

   Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

4. 3. Decoding Hormone Interactions: Investigating Health Status Using Hormone Signatures in Blood

   University essay from Uppsala universitet/Institutionen för biologisk grundutbildning

   Author : Stina Brunell; Elis Pettersson Gradin; Victor Englöf; Lovisa Wigertz; Embla Persson; Josephine Maglio; [2023]
   Keywords : PEA; hormone; interaction; blood; protein hormone; proteomic; disease; biomarker;

   Abstract : Hormones are integral molecules in the human body, controlling most body systems and maintaining homeostasis in the body. They function as signal molecules for communication between cells, and are often secreted by one tissue with another as target. READ MORE

5. 4. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

6. 5. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE