Essays about: "Target Marketing"

Showing result 1 - 5 of 218 essays containing the words Target Marketing.

  1. 1. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Eliasson; Karla Velasco; [2018-07-03]
    Keywords : overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. SUSTAINABILITY MARKETING COMMUNICATION

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Audrey Maria; [2018]
    Keywords : ;

    Abstract : ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in their communicationmessage to position themselves as a sustainable company? Method: This study uses a qualitative approach that analyses 3 different case studies of business to consumer (B2C) companies. READ MORE

  3. 3. Social media adoption and usage : A study within the industrial sector in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Sundlin; Mathilda Svensson; [2018]
    Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

    Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

  4. 4. Change of Purpose - The effects of the Purpose Limitation Principle in the General Data Protection Regulation on Big Data Profiling

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Hannes Westermann; [2018]
    Keywords : EU law; IT law; Artificial Intelligence; Big Data; Profiling; Big Data Profiling; Google; Facebook; GDPR; General Data Protection Regulation; Purpose Limitation; Further Use; Purpose Specification; Personal Data; Compatible Use; Machine Learning; Deep Learning; Law and Political Science;

    Abstract : Over the past few years, many companies have started to adopt Big Data technologies. Big Data is a method and technology that allows the collection and analysis of huge amounts of all kinds of data, mainly in digital form. Big Data can be used, for example, to create profiles of online shopping users to target ads. I call this Big Data Profiling. READ MORE

  5. 5. Know it all in the blink of an eye : How to communicate sustainable fashion to generation Z

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ida Jalakas Kihl; Jonna Vähänen; [2018]
    Keywords : Fashion marketing; sustainability; generation Z; communication; sustainability marketing;

    Abstract : The fact that the textile industry is concerned with environmental, social, and economic issues has been acknowledged worldwide, both by companies and their different stakeholders. As a result, more and more fashion brands have shown different types of sustainability initiatives, for example by offering sustainable fashion products. READ MORE