Essays about: "Target Marketing"

Showing result 1 - 5 of 205 essays containing the words Target Marketing.

  1. 1. How do we look on Instagram? : A communication strategy for Swedish branding agencies.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Author : Jenny Wang; [2017]
    Keywords : social media; Instagram; branding agencies; digital marketing;

    Abstract : Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. READ MORE

  2. 2. Building an Online Presence - A New Social Media Strategy Framework for Startups

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mattias Rasch Skogh; Ivaylo Yalamov; [2017]
    Keywords : Social media strategy; startups; new framework.; Business and Economics;

    Abstract : Social media is a field that is developing quickly. A field that brings both risks and opportunities for companies. It has become especially important for startups since using it requires only a small amount of resources. READ MORE

  3. 3. Gendered Storytelling : A normative evaluation of gender differences in terms of decoding a message or theme in storytelling

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Emma Peterson; Ronja Wallenberg; Johanna Källström; [2017]
    Keywords : gender differences; gender stereotypes; gendered marketing; storytelling; marketing stories; content marketing;

    Abstract : Background: The portrayal of men and women in various contexts and genderedrelated research is a field of interest that has been extensively dealt with for more than three decades. Still, an acknowledgement of the “truth” is far from being attained. READ MORE

  4. 4. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krasimira Stoyanova; [2017]
    Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

    Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE

  5. 5. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Karoline Jensen Alnes; [2017]
    Keywords : Mobile Money; Small and Medium Enterprises; East Africa; Zambia; Adoption and Diffusion; Business and Economics;

    Abstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE