Essays about: "Telecom Marketing"

Showing result 1 - 5 of 22 essays containing the words Telecom Marketing.

  1. 1. EXPLORING THE IMPACT OF INFLUENCER MARKETERS ANDFOLLOWERS ON GHANAIAN TELECOMMUNICATION BRANDS

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Emmanuel Eddy Botchway; [2023]
    Keywords : Influencer marketing; Social media; Telecommunication; Marketing;

    Abstract : The telecommunication industry in Ghana forms one of the mainline business industries that play a key role in the country’s economic stability. At the heart of this industry are two giant brands; MTN and Vodafone, who hold sway on the market share. READ MORE

  3. 2. CUSTOMER CHURN PREDICTION MODEL IN TELECOMMUNICATION SECTOR USING MACHINELEARNING TECHNIQUE

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Nayema Taskin; [2023]
    Keywords : Telecommunication; Customer Retention; Churn Prediction; Machine Learning.;

    Abstract : Customer churn is a critical problem faced by telecom companies, leading to lost revenue and increased marketing costs. In the highly competitive telecommunication sector, customer retention is essential for success. It costs five to seven times more toacquire a new customer than it does to retain an existing one. READ MORE

  4. 3. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : John Forslund; Jesper Fahlén; [2020]
    Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

    Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE

  5. 4. Clustering Users Based on Mobility Patterns for Effective Utilization of Cellular Network Infrastructure

    University essay from Blekinge Tekniska Högskola/Institutionen för datalogi och datorsystemteknik

    Author : SUSHEEL SAGAR KOTTUPPARI SRINIVAS; [2016]
    Keywords : Cellular Network Planning; Subscriber Mobility Analysis; Marketing Computing; Cluster Analysis.;

    Abstract : Context With the rapidly growing demand for cellular networks’ capacityand coverage, effective planning of Network Infrastructure (NI) has been amajor challenge for the telecom operators. The mobility patterns of different subscriber groups in the networks have been found to be a crucialaspect in the planning of NI. READ MORE

  6. 5. The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Mirza Khuram Shahzad; Mehnaz Kausar; [2016]
    Keywords : Marketing communications; Advertising; Deceptive advertising; perceived deception; customer trust; customer loyalty; corporate image; consumer behavior; false advertising; telecommunication sector in Pakistan;

    Abstract : Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. READ MORE