Essays about: "Teodor Hällestrand"

Found 1 essay containing the words Teodor Hällestrand.

  1. 1. Achieving Mass Customization: A case study of Mass Customization and Supply Chain Management at a modern automotive manufacturer.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Teodor Hällestrand; [2015]
    Keywords : Mass Customization; Manufacturing Strategy; Supply Chain Management;

    Abstract : This paper examines how a modern automotive manufacturer copes with the challenging aspects of Mass Customization (MC) with the use of Supply Chain Management (SCM). The method of Mass Customization, known for its promises, limitations and ultimately for its ability to provide highly customized goods without the drawbacks of small scale craft production, has gained traction over the last decade in Operations Management literature. READ MORE