Essays about: "Thanh Huong Le"

Found 5 essays containing the words Thanh Huong Le.

  1. 1. Book review: The Essence of Private and Public Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Thanh Huong Le; Malin Karlsson; [2017]
    Keywords : ;

    Abstract : Purpose: This paper presents a critical book review of “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The purpose of the book is to gather ideas and concepts about the subject of private- and public intelligence for students to use in an introductory course. READ MORE

  3. 2. UK post-Brexit; The Service Economy Fallacy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Thanh Huong Le; Malin Karlsson; [2017]
    Keywords : service economy fallacy; Brexit; UK;

    Abstract : In June 2016, UK chose to terminate the EU membership. The negotiation period for the exit (Brexit) has started at a time the UK economy has become increasingly dependent on the service sector as the main engine of job generation and a source of export demand. READ MORE

  4. 3. A Review of Exhibit Marketing : A Nordic School Perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Thanh Huong Le; Malin Karlsson; [2017]
    Keywords : exhibit marketing; exhibitor; trade show; Nordic school of thought;

    Abstract : Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. READ MORE

  5. 4. A Review of the Kano model : A Case Study on Online Travel Agencies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Thanh Huong Le; Malin Karlsson; [2017]
    Keywords : Kano model; IPA; OTA; Online Travel Agencies; SLEPT; customer satisfaction;

    Abstract : The e-commerce has increased over the last decades, and this have indicated a change in the booking behaviour within tourism. The change within the tourism business is almost completed to go from offline to online services. This has developed a new form of companies; the online travel agencies (OTAs). READ MORE

  6. 5. A Review of Exhibit Marketing : A Nordic School Perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Malin Karlsson; Thanh Huong Le; []
    Keywords : ;

    Abstract : Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. READ MORE