Essays about: "The Effects of Television Advertising on"

Found 3 essays containing the words The Effects of Television Advertising on.

  1. 1. Product Placement in Television Series

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Carolin Moll; Monika Walicka; [2013-09-13]
    Keywords : Product placement; television series; marketing communications; mass media; Gossip Girl; luxury products; advertising;

    Abstract : Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose. READ MORE

  3. 2. The Effects of Television Advertising on Children as Consumer

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Gülçin Uyan; [2009]
    Keywords : Advertising; Television; Effects; Children; Consumers;

    Abstract : Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. READ MORE

  4. 3. In-Game Advertising: Making or Breaking the Computer Gaming Experience?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Simon Berg; Christian Schager; [2006]
    Keywords : in-game advertising; computer games; video games; marketing; core gamers;

    Abstract : The practice of placing advertisements in computer and video games is referred to as in-game advertising. Due to an increase in the number of internet connected gaming devices, in-game advertising is by many analysts expected to become an important marketing tool for reaching the elusive target group of males aged 18 to 34; a group that watches less television in favor of playing more computer and video games. READ MORE