Essays about: "The Influence of Cultural Difference on International Business Activities"

Found 1 essay containing the words The Influence of Cultural Difference on International Business Activities.

  1. 1. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

    University essay from Handelshögskolan BBS

    Author : Tatsiana Yaroshyk; Sinem Temiz; [2008]
    Keywords : International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

    Abstract : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. READ MORE