Essays about: "The Postmodern Consumer and the ‘consumption of the employer brand’."

Found 1 essay containing the words The Postmodern Consumer and the ‘consumption of the employer brand’..

  1. 1. The Employer Brand as a Symbolic Resource - Generation Y "consumption" of the Employer Brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lina Bredberg; Linnea Lööw; [2013]
    Keywords : Employer Branding; Identity Creation; Generation Y; The Postmodern Consumer and the ‘consumption of the employer brand’.; Business and Economics;

    Abstract : The postmodern western society has influenced the labour market, which is now said to become increasingly similar to the contemporary consumer market. Furthermore, a new generation, Generation Y, has emerged on the labour market and contributes to this development. READ MORE