Essays about: "The concept of customer value in successful marketing"

Showing result 1 - 5 of 11 essays containing the words The concept of customer value in successful marketing.

  1. 1. How FIFA Scores from an Offside Position: Understanding the longevity of a Disliked Brand.

    University essay from

    Author : Joris Bertholet; Daan Juistenga; [2021]
    Keywords : FIFA; Brand Longevity; Brand Dislike; Customer Valuation; Brand Loyalty; Video Games;

    Abstract : Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. READ MORE

  3. 2. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    University essay from Umeå universitet/Företagsekonomi

    Author : Victoria Starkhammar; Anna Neglén; [2017]
    Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE

  4. 3. Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy

    University essay from Sektionen för hälsa och samhälle

    Author : Caroline Gleerup; Linn Nordqvist; [2013]
    Keywords : Market orientation; market driven approach; market driving approach; internal factors; structure; financial resources; organizational culture; luxury industry;

    Abstract : Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. READ MORE

  5. 4. Relationship Management in the Banking Industry : The Use of Facebook

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Sandra Dobosz; [2012]
    Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

    Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

  6. 5. "If you're gonna play the game, you gotta learn to play it right" : Relationship marketing in the online gambling industry

    University essay from Ekonomihögskolan, ELNU

    Author : Joel Hedberg; Jack Liikanen; [2012]
    Keywords : Services; Online gambling industry; Relationship marketing; Customer value;

    Abstract : Background: The expansion of the Internet has created nearly endless possibilities for innovations in regards to the e-commerce environment. However, as new technologies emerges, so do the competition on the market. READ MORE