Essays about: "The national culture of ikea"

Found 4 essays containing the words The national culture of ikea.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Marketing BILLY to ethnic subcultures : A explorative study of ethnic subcultural consumption behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Lisa Engström; [2010]
    Keywords : Consumer behaviour; Ethnic subcultures; Retail marketing; IKEA;

    Abstract : Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of today, which has received little attention from both marketers and researchers. One of the most multicultural cities in Sweden is Malmoe, with 38% of its habitants having a foreign background. READ MORE

  4. 3. Influence of culture and national image on marketing : A study of IKEA’s promotion in Sweden and France

    University essay from Företagsekonomiska institutionen

    Author : Martin Gustafson; Eric Jonsson; [2008]
    Keywords : ;

    Abstract :   This thesis investigates how cultural differences between Sweden and France are manifested in IKEA’s promotion material and the extent to which Sweden is emphasised as the country of origin. The study analyses the photos and the language in the IKEA catalogues in Sweden and France, the content of five different TV commercials and data from previous empirical studies. READ MORE

  5. 4. AN UNDERSTANDING OF THE COMPLEX PROCESS OF CULTURE BUILDING IN AN ORGANIZATION AND ACROSS BORDERS – USING THE EXAMPLE OF IKEA

    University essay from Ekonomihögskolan, EHV

    Author : Tobias Mauelshagen; Emilie Martens; [2007]
    Keywords : Culture building across borders IKEA organization leadership;

    Abstract : Nowadays, companies face many difficulties due to the much competitive environment they have to evolve in. Therefore, multinational ones, particularly dealing with customers and employees, as well as competitors worldwide, have to take all the tools available into consideration to be able to stay afloat, or, at best, to be successful. READ MORE