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Showing result 1 - 5 of 1366 essays matching the above criteria.

1. 1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Marc Castell; [2023-11-22]
   Keywords : corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

   Abstract : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. READ MORE

3. 2. Startups and their contribution to the future of sustainable aviation - A qualitative study on the role of startups in the transition of the aviation industry toward sustainable air mobility.

   University essay from Göteborgs universitet/Graduate School

   Author : Marilot R. Molewijk; [2023-07-20]
   Keywords : Aviation industry; Startups; Sustainability; Innovation;

   Abstract : The aviation industry is faced with a challenge, unlike the ones it faced before. Climate change is posing an impending threat to many industries, and also aviation is urged to reduce its carbon footprint. READ MORE

4. 3. Remote Control - Redefining Leadership in the Age of Hybrid Work

   University essay from Göteborgs universitet/Graduate School

   Author : Clara Sjögren Nyberg; [2023-07-20]
   Keywords : Hybrid work; Hybrid teams; Leadership; Hybrid leadership; Remote leadership; Transformational leadership;

   Abstract : The pandemic, rather than strategy, has led to organizations’ most apparent digital transformation in the last years due to unprecedented changes in the business environment and society (De Smet et al., 2021; McKinsey, 2020). READ MORE

5. 4. How macro factors influence decision-making in the fashion industry value chain

   University essay from Göteborgs universitet/Graduate School

   Author : Filippa Johnsson; Roos Kramer; [2023-07-19]
   Keywords : ;

   Abstract : The complexity of the macroenvironment and value chains within the fashion industry has increased the importance of strategic value chain configurations. The global influence and awareness of macro factors has made it more challenging for decision-makers to integrate macro-environmental changes in their strategic decisions. READ MORE

6. 5. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

   University essay from Göteborgs universitet/Graduate School

   Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
   Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

   Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE