Essays about: "Thesis about internet"

Showing result 1 - 5 of 340 essays containing the words Thesis about internet.

  1. 1. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
    Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

    Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

  2. 2. E-book market adoption in Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Gabriel Bergqvist; Diego Fernando Botero Aristizábal; [2018]
    Keywords : e-book;

    Abstract : The purpose of this thesis is to contribute to the knowledge about why customers select e-books, paper books or audiobooks, and what differences exist for different customer groups. Considering that publishing is a really old business, well established hundreds of years before the internet, it is not surprising that disruptive new concepts as e-books, audiobooks and the internet require the companies to change their way of doing and looking upon business. READ MORE

  3. 3. CSR as a customer loyalty driver : Within the energy industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Emelie Hagelborg; [2018]
    Keywords : CSR; kundlojalitet; WTP;

    Abstract : The need for adaption within the business world is critical to keep up with the rapidly changing pace due to the internet. The internet, among other things, provides customers with the advantage of transparency. READ MORE

  4. 4. The Recipe for Cookies : A studies about cookies & the GDPR-law

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT; Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT; Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Caroline Bader; Eva-Louise Castefelt; Louise Gunnarsson; [2018]
    Keywords : cookie; user utility regarding webpages; user’s personal information; GDPR; e-commerce; retargeting; cookie; användbarhet av hemsidor; användarens personliga information; GDPR; e-handel; retargeting ;

    Abstract : The term cookie regarding IT is still a relatively new term. It is rarely discussed among internet users. The name cookie is fairly known but the concept not as much. Cookies are well established by different companies and organizations that in some way offer online services. READ MORE

  5. 5. The effect of influencer marketing in dense content on brands on Instagram

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Evelina Johansson; Frida Svensson; [2018]
    Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

    Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE