Essays about: "Thesis in corporate marketing"

Showing result 1 - 5 of 126 essays containing the words Thesis in corporate marketing.

  1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

  3. 2. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  4. 3. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Valeriia Babkina; [2023]
    Keywords : gender stereotyping; gender representation; advertising; marketing; feminist media analysis; gender equality; social sustainability; könsstereotyper; könsrepresentation; reklam; marknadsföring; feministisk medieanalys; könsjämlikhet; social hållbarhet;

    Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE

  5. 4. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

  6. 5. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Månsson; Gülay Edin; [2023]
    Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE