Essays about: "Thesis in marketing and distribution channels"

Showing result 1 - 5 of 16 essays containing the words Thesis in marketing and distribution channels.

1. 1. Marketing of Community-Based Tourism : A case study of Central Asia

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Fiona Gansauer; [2021]
   Keywords : Stakeholder Theory; Community-Based Tourism CBT ; Distribution Channels; Marketing; Central Asia; Uzbekistan; Kyrgyzstan; Tajikistan; cross-national analysis;

   Abstract : The aim of this thesis is to fill the research gap between marketing and community-based tourism, with using the Stakeholder Theory as intermediary. For this purpose, it is analyzed how the Stakeholder Theory can contribute to improve the marketing of community-based tourism. READ MORE

3. 2. Can fintech startups lower conversion costs with content marketing?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Pontus Lagerberg; Axel Wiorek; [2020]
   Keywords : Content marketing; Digital marketing; Marketing strategy; Conversion cost; E-book;

   Abstract : This thesis explores the viability of a content marketing strategy as a means of lowering conversion costs for digital startups prior to commercial launch. It does so by first giving a background into the subject of content marketing by covering types of content, content distribution channels and content strategies. READ MORE

4. 3. Content creation activities related to content marketing through social media. : A qualitative study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andrei Abou Osman; Amela Gerzic; [2017]
   Keywords : content marketing; content creation; social media; social media platforms; content creation process; marketing; communication;

   Abstract : Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. READ MORE

5. 4. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

   University essay from KTH/Industriell marknadsföring

   Author : PATRIK BERN; Joakim Larsen; [2016]
   Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

   Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

6. 5. Developing a WMS in an omni-channel environment

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Linde; Jonathan Åkerblom; [2016]
   Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

   Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE