Essays about: "Thesis on corporate marketing mix"

Found 3 essays containing the words Thesis on corporate marketing mix.

  1. 1. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

  3. 2. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Author : Johan Elgh; Felix Nyberg-Åslund; [2015]
    Keywords : Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Abstract : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. READ MORE

  4. 3. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

    University essay from Institutionen för ekonomi

    Author : Wesley van der Deijl; [2008]
    Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

    Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE