Essays about: "Thesis on marketing mix"
Showing result 21 - 25 of 96 essays containing the words Thesis on marketing mix.
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21. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. READ MORE
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22. Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden Level: Master Thesis in Business Administration Author: Meron Kebede Abebaw; Willard Kingstone Matukuta Supervisor: Agneta Sundström, PhD Examiner: Maria Fregidou-Malama, PhD Date: May, 2018 Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior. Method: This study chooses qualitative research and used both primary and secondary data collection as method. READ MORE
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23. Effects of cultural differences on non-european entrepreneurs while establishing a start-up company in sweden
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : The aim of this thesis is to illustrate how cultural differences influence start-up companies established by young non-Europeans and how they overcome this. When immigrants want to start a business in a foreign country they have to overcome a number of challenges. READ MORE
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24. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France
University essay from Umeå universitet/FöretagsekonomiAbstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE
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25. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE