Essays about: "Tim Fricke"
Found 1 essay containing the words Tim Fricke.
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1. E-Commerce in Different Cultures : How e-commerce purchasing behavior in Western and Asian cultures is influenced by their cultural backgrounds?
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Abstract Purpose — The purpose of this paper is to extend the current knowledge of cultural influence on e-commerce usage. It attempts to answer the question: How different cultural backgrounds influence e-commerce usage? Approach — A specific model referred to as the e-commerce technology acceptance model is developed for this case plus hypotheses are tested. READ MORE
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