Essays about: "Tobias Goldman"
Found 1 essay containing the words Tobias Goldman.
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1. The involvement of a university as a stakeholder in the place branding process. Case:Jönköping Science City
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Strategic place branding has gained increased recognition lately, both scholarly and inpractice. Because of globalization, cities are today constantly competing with othercities all over the world. Therefore it is today important for a city to communicate animage that is distinguished from others. READ MORE
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