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1. Are Engineering Consultancies Really That Different? : A Customer Perspective
University essay from KTH/Entreprenörskap och InnovationAbstract : The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. READ MORE
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