Essays about: "Tommie Åkesson"

Found 1 essay containing the words Tommie Åkesson.

1. 1. Long-term customer relationship : A study on how to achieve long-term customer relationship in the car retail sector

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Martin Lindgren; Tommie Åkesson; [2017]
   Keywords : Customer relationship;

   Abstract : In the literature today, there is an apparent absence of generally accepted models for how to achieve customer loyalty within the car retail sector.  Researchers have proposed that it is less expensive to serve long-term customers than newly acquired customers (Reishheld, 1994; Mittal & Lassar, 1998; Zineldin, 2006). READ MORE